Ray Gonzales

Business Development Manager

Hispanically Speaking Inc.

United States

Professional Summary

Ray Gonzales is an accomplished business management executive with over 25 years of experience in strategic business planning, marketing, product innovation and brand development. For the past two years, he has excelled as Business Development Manager for Hispanically Speaking Inc., an independent online news site, internet publisher and virtual cultural center for U.S. Hispanics, Latin Americans, and anyone seeking to learn more about and engage this vibrant demographic. His key responsibilities involve developing sales opportunities, road maps and business plans, negotiating advertising contracts, developing, managing and incentivizing sales teams, and executing E-Commerce programs. In prior roles, Ray worked for prominent brands and companies including Anheuser-Busch and PepsiCo - Frito Lay. He has significant international experience and worked in Mexico, Puerto Rico and Canada. Originally, Ray got involved in this industry as it offered great sales and international opportunities, and it allowed him to hone in on and get familiar with e-commerce and what is now a virtual sales force. His area of expertise is sales, marketing and coaching sales teams. Ray graduated with a Bachelor of Business Administration in Marketing from Loyola University of Chicago in 1991. He speaks fluent English and Spanish. Regarding his inclusion, Ray is interested in networking, enhancing his branding, and perhaps exploring different industries and opportunities. The key to his success is hard work, commitment, and his ability to adapt to different environments. Going forward, Ray is keen to gain new skills, work in a team environment, and accept new challenges, as well as gain knowledge within the consumer products industry. He seeks to earn promotion to account management, brand development, strategic business, and long-term planning roles. When he's not working, Ray enjoys fishing, golf, hiking, and camping. He also supports the Boys and Girls Clubs of America.

Skills

Specialization

Sales; Marketing; Coaching Sales Teams; Account Management; Strategy and Marketing Strategy; Key Account Development